Digital Marketer
Salary
Bluegrass Hospitality Group (BHG) is seeking a digital marketing professional who specializes in digital and online marketing efforts to elevate digital presence across all brands.
Work alongside marketing team to create and execute digital marketing strategy to grow multiple brands, build awareness, and increase engagement while following BHG mission and brand guidelines.
The position is full-time, Monday through Friday. Candidates must be able to work from BHG corporate office and restaurants in Lexington, KY. Occasional travel required.
Digital Efforts
- Assist in developing and executing plan(s) for optimized performance across all digital platforms including email, social media, website, and digital ads
- Collaborate with internal and third-party teams to implement effective strategies to increase visibility, engagement, visits across all platforms
- Work alongside Marketing Directors to create monthly content calendars
- Schedule, coordinate, and post social media, email, and digital marketing assets
- Monitor and analyze data related to impressions, engagement, visits, etc.
- Assist in internal and external digital brand awareness, including Google My Business, Yelp, Trip Advisor, Open Table, etc.
- Work alongside web developer to monitor traffic, increasing traffic through SEO
- Coordinate and manage special projects
Research & Development
- Evaluate current web, social, and digital efforts identifying obstacles and solutions
- Research new and existing tools/techniques keeping programs current and relevant
- Introduce new ideas/innovative solutions to elevate programs and stay on top of industry trends
Teamwork & Timeliness
- Work alongside internal team members to update and enhance web and digital efforts
- Partner with Marketing team on all online promotions, events and updates
- Prioritize and produce multiple time-sensitive tasks in appropriate timeframe
- Thrive in high-energy environment
Expertise & Experience
- Bachelor’s degree in marketing, advertising or related field Required
- Experience/Certificates in Google Ads, Google Analytics, or similar programs Required
- Two years experience in Digital Marketing Required
- Experience in Hootsuite Preferred
- Strong written and oral communications skills Required
Compensation and Benefits
- Competitive Salary, Based on Experience
- Health, Dental and Vision Insurance
- Retirement Plan
- Vacation/Sick Time
- Paid Holidays
- BHG Food Allowance
- Tenure Recognition/Rewards
- Continuing Education Opportunities
- Weekly Team Lunch
- Monthly Team Celebration
Our team works hard and plays harder!
Work alongside a talented team in a positive, fun atmosphere where team members are like family and the energy is unmatched. The benefits and delicious food are a bonus!
About Bluegrass Hospitality Group
Founded in 1998, owns and operates six original restaurant concepts: Malone’s Steakhouse, Malone’s Prime Events & Receptions, Harry’s American Bar & Grill, Drake’s, Aqua Sushi and OBC Kitchen.
